#WendysTruthBombs are exploding again…Digital Marketing for Travel Agents, what NOT to do in 2024/25 , shared with Roslyn Ranse!
Many travel business owners struggle to connect with clients, despite their passion for the industry. In today’s competitive digital landscape, having a strong online presence is essential to attract and retain customers.
This week on the Travel Agent Achievers Podcast, Ros is joined by Wendy Addinsall from Red Grape Social, a digital marketing expert who helps travel advisors master social media, email marketing, and more. Wendy brings her years of experience from working with brands like Royal Caribbean and Virgin Australia, where she developed her skills in promoting luxury travel experiences.
Wendy shares practical insights on how travel advisors can boost their online visibility. She explains why relying on generic supplier content doesn’t work and how creating personalised, engaging posts can make all the difference. Wendy also dives into the importance of consistency across digital platforms, showing how a well-rounded marketing strategy—including SEO, email campaigns, and social media—can build stronger connections with clients.
Throughout the episode, Wendy highlights key strategies, such as using reels to reach new audiences and setting up automated email sequences to stay top of mind. She also discusses the common challenges advisors face when it comes to digital marketing and offers actionable advice on how to overcome them.
If you’re looking to improve your digital marketing game and attract more clients, tune in for Wendy’s top tips and learn how to make your business stand out online.
EXCITING NEW LAUNCH: The Travel Agent Marketing Lab – JOIN WAITLIST HERE!
Links Mentioned in the Episode
Instagram: https://www.instagram.com/redgrapesocial/
Facebook: https://www.facebook.com/redgrapesocial
LinkedIn: https://www.linkedin.com/company/redgrapesocial/
Website: https://redgrapesocial.com.au
Newsletter sign up: https://red-grape-social.aweb.page/p/c2dac4b6-be25-42ff-afb3-a9ef582e5187
EXCITING NEW LAUNCH: The Travel Agent Marketing Lab – JOIN WAITLIST HERE!
Quotes from this Episode
“If you’re just posting on Instagram or Facebook, I’m sorry to break it to you, but that is not going to get you a full marketing. That’s not going to generate leads, that’s not going to get you followers, it’s not enough.” – Wendy Addinsall
“Whether it’s a reel, whether it’s a story, whether it’s a Facebook post or an Instagram post or something on TikTok, as long as it is original in a way that you’ve made adjustments to it, it’ll be okay.” – Roslyn Ranse
“Stop using those [supplier] tiles… Instagram hates copied content. If it’s seeing the same piece of content go out over and over again, it’s going to kill your reach because it wants to show unique and original content.” – Wendy Addinsall
“Talk about what you loved when you were on that ship. What did you think when you walked into the Compass Rose? Were you like, ‘Oh my goodness, this place is amazing’? Talk through all the different things, because that makes it personal to you.” – Roslyn Ranse
“Reels are still the number one platform to bring new eyes to your account… But people are scared to do it because they don’t like talking to camera. And you don’t have to talk to camera, I think that’s the thing people are scared of.” – Wendy Addinsall
LISTEN HERE:
Apple: https://podcasts.apple.com/au/podcast/truth-bombs-on-digital-marketing-for-travel-advisors/id1469195853?i=1000674199993
Spotify: https://open.spotify.com/episode/1k4tEHyjEolBjYD3eg3kKo