Connect, Engage, and Grow with Your Dream Clients
Red Grape Social stands out because
Red Grape Social stands out because we specialise in the
we specialise in the travel industry.
travel industry.
Our deep understanding of your market and clients’ needs allows us to create highly effective strategies that are not just generic postings but are crafted specifically for travel agencies.
This industry focus means better results and more relevant engagement.
Enhanced Online Presence
Utilise our specialised strategies to boost your visibility on key social platforms, attracting more followers who are eager to engage with your travel services.
Increased Engagement
Our content is designed to spark conversations and build community, turning passive followers into active participants and advocates for your brand.
Strategic Content Creation
We create content that resonates with your audience, reflecting your brand’s unique voice and messaging, ensuring every post moves you closer to your business goals.
Our Services
Runway
- 3 Instagram reels per week, we create the scripts for you to film, we edit and schedule them
- 3 Facebook reels per week, we create the scripts for you to film, we edit and schedule them
- Monthly reports with full analysis
Take-Off
- 3 Instagram posts per week, content decided with you, specific to your target audience
- 3 Facebook posts per week, content decided with you, specific to your target audience
- 1 IG Reel per week (filmed by you, scripted and edited by us)
- 1 Blog post per Month
- Monthly report with analysis and strategy adjustment for best growth
- Monthly meeting to discuss your offer and personal connection content
Minimum 6 month commitment for all packages in order to change algorithm and generate results.
Pricing is exclusive of GST. Please note that the Runway package is unlikely to generate new leads or followers and is for keeping brand presence professional only. A one-time fee applies to email and blog set-up if none currently exists. All packages can be tailored to your business’ requirements.
For every Flying High package booked!
Free One-on-One Coaching Call
Meet Wendy
Wendy, founder of Red Grape Social, combines 18 years of marketing expertise with a passion for travel.
Having worked both sides of the industry, she understands exactly what travel agents face and crafts her services to address those unique challenges, making her your perfect partner in digital marketing.
Past Client Result
Challenge
When Red Grape Social took over the social media management for X Travel Agency, the existing content strategy was underperforming. The use of generic supplier images and minimal captions led to low engagement and a lack of personal connection with the audience. Content was not optimised for interaction or discovery, significantly limiting the agency’s reach and ability to attract new clients.
Strategic Approach
- Content Audit: Conducted a thorough review of existing social media practices, identifying key areas for improvement.
- Brand Alignment: Revisited the brand guidelines to ensure all content reflected the agency’s core identity and values.
- Engagement Strategy: Shifted from using supplier-provided images to clean, unbranded visuals that stand out, avoiding the common look of competitor posts.
- Content Personalisation: Collaborated with travel consultants to incorporate their firsthand experiences and tips into the content, enhancing authenticity and authority.
- Optimised Posting Strategy: Introduced more engaging formats like carousels and implemented strategic tagging and bespoke hashtag sets to increase discoverability and shares.
***Name redacted to protect previous social media manager.
Implementation
All content was revamped to be more engaging and tailored:
- Visuals: Transitioned to high-quality, clean images that focus on destinations and experiences rather than promotional material.
- Captions: Crafted compelling, personal captions with effective hooks and calls to action, all written in-house to maintain a consistent and authentic voice.
- Interaction: Enhanced tagging practices and used customised hashtags to boost organic reach and foster community engagement.
Results
The strategic overhaul delivered dramatic improvements, as evidenced by the below graphs that shows a significant increase in social media reach, enagement and followers month-over-month.
Facebook Results
Instagram Results
The Client's Feedback
Since Red Grape Social revamped our social media strategy, we’ve seen not just more followers, but the right kind of followers — engaged, interested in our services, and eager to learn more.”
Frequently Asked Questions
For the “Take-Off” or “Flying High” packages, yes, you will approve posts before they go live. For “Runway,” we curate content tailored to your audience, posted automatically for seamless management.
A minimum 6-month commitment is required to ensure effective results, with ongoing subscriptions that can be cancelled with a 7-day notice before the next billing cycle (after the initial 6 months has passed).
Absolutely! We’re happy to tailor a package that fits your specific needs. Schedule a call to discuss your unique requirements.
We totally understand this, and it’s our key point of difference from other marketing agencies. We kick off with a Deep Dive call with you so we can really get to learn your business, your voice, tone, experience and opinions so that every piece of content is 100% unique to you. Our most common feedback that lights us up is when clients tell us they were complimented on how great they’re doing with their socials – people believe it’s them creating it!
Ready to Transform Your Travel Agency's Social Media Presence?
Limited slots available for our exclusive social media management packages! Act now to secure your place and start seeing real results.
Ready to grow? Schedule your free consultation now and let’s get you connecting with more clients!